종합병원의 환자만족도에 따른 재진여부 분석

• 영문명: Analysis of Out-Patient Satisfaction to Revisit In General Hospitals
• 발행기관: 고려대학교 보건과학연구소
• 저자명: 이현실(HyunSill Rhee)
• 간행물 정보: 『보건과학논집』保健科學論集 Vol.33 No.1, 53~61쪽, 전체 9쪽
• 주제분류: 의약학 > 의학일반
• 파일형태: PDF
• 발행일자: 2007.06.01

영문 초록

  The environment of hospital marketing is changing rapidly. The level of expectation and demand of patients have become greater andmore diversified. Therefore, marketing and strategies should be focused on patient satisfaction. This study purposes to investigate the revisiting hospital of patient satisfaction. The sample used in this study consisted of 638 outpatients. The kindness of nurses have significantly positive effects the patients satisfaction and revisiting hospital by logistic regression analysis.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 연구결과
Ⅳ. 고찰 및 결론
참고문헌

키워드

Patient satisfaction Revisit outpatient