경쟁전략의 관점에서 생태관광지 성공 요인

• 영문명: The Successful Factors of Ecotourism with Destination Competitiveness
• 발행기관: 한국농촌지도학회
• 저자명: 정하영 장은미 박덕병
• 간행물 정보: 『농촌지도와 개발』29권 1호, 33~49쪽, 전체 17쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2022.03.30

영문 초록

The competitive strategy perspective is one of the important approaches to develop ecotourism sites. It increases the residents’ profits and overcomes the instability of the supply in the marketability. The study aims to explore the ecotourism successful factors based on competitiveness strategies. We found seven key success factors of the competitive strategy approach in the ecotourism industry as the guarantee of sustainable ecotourism as follows: infrastructure, operation management, product/technical development, human resources, service system and cultivation of tourists' understanding and behavior, marketing activities, and local resources. Conclusions and practical implications for successful factors of ecotourism are presented according to the result of the in-depth interview and focus group interview with ecotourism experts.

목차

1. 서론

2. 이론적 배경

3. 연구 방법

4. 연구 결과

5. 결론

참 고 문 헌

키워드

success factors ecotourism competitiveness strategies