온라인 직거래가 농축산물 매출액에 미치는 영향 분석

• 영문명: Analysis of the Impact of Online Direct Transactions on Agricultural Products Sales
• 발행기관: 한국농업경제학회
• 저자명: 김성우(Kim, Seongwoo) 주재창(Joo, Jae-Chang) 김병률(Kim, Byungryul) 강혜정(Kang, Hye-Jung)
• 간행물 정보: 『농업경제연구』농업경제연구 63권 1호, 63~80쪽, 전체 18쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.03.30

영문 초록

This study analyzes the effect of online direct trading on agricultural products sales using raw data from the 2015 Agricultural Census. The ordered Heckman two-stage model was used to analyze the effect of online direct transaction participation on agricultural product sales after limiting the analysis target to farmhouses conducting direct transactions. The results find that the average sales of online direct trading farms based on IT technology were statistically significantly higher than those of offline direct trading farms. The sales of farmhouses conducting e-commerce using the Internet increased by an average of 5.8% compared to other direct sales farms, and the sales of farmhouses using smartphones increased by 4.1% on average compared to other direct sales farms.

목차

Ⅰ. 서론

Ⅱ. 이용한 자료

Ⅲ. 분석 방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Online direct transaction Agricultural Census Ordered Heckman two-stage model