Web novels implemented in a PC environment are representative popular literature of digital age as a form of electronic literature. This study take notice of Chinese web novel, which emerged as the popular literature of modern China. Chinese web novel is not only produced and consumed as novels, but it is adapted into various media such as TV drama, game and movie. Among Chinese web novels, this study aims to analyze Chinese Xianxia romance web novel’s crossmedia storytelling. Xianxia romance is a multi-genre that exists only in China. Also, it represents Chinese-specific fantasy by using Taoist hermit and the world of Taoist hermit as a narrative element. Based on these narrative elements, Xianxia romance web novel has developed its own character and represented the world of Taoist hermit. Also, Xianxia romance web novels are adapted into various digital media based on oral literacy. Among the digital mediea, Xianxia romance web novers are converting into TV dramas most quantatively and qualitatively. In addition, there are also various media conversion such as game and animation. Thus, it is significant that based on the cultural prototype of East Asia, Xianxia web novels conform to the digital paradigm. Also Xianxia web novels expand the storyworld into content which can get popularity. Furthermore, the result of this study also suggest the direction of development of Korean web content.