본문 바로가기

추천 검색어

실시간 인기 검색어

학술논문

신제품의 확산 결정요인 : 연립방정식 접근법

이용수 82

영문명
The Determinants of New Product Diffusion : A Simultaneous Equation Approach
발행기관
한국산업경영시스템학회
저자명
윤충한(Choong Han Yoon) 이지훈(Jee Hoon Lee)
간행물 정보
『산업경영시스템학회지』제38권 제3호, 149~158쪽, 전체 10쪽
주제분류
경제경영 > 경영학
파일형태
PDF
발행일자
2015.09.30
4,000

구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.

1:1 문의
논문 표지

국문 초록

영문 초록

The purpose of this paper is to investigate the determinants of new product diffusion. We seek to document and explain systematic features of product diffusion. In this essay, we examine the well-documented empirical regularity that the speed of diffusion has accelerated during the twentieth century. The empirical results show that the main source of acceleration are faster declines in prices. Faster price declines make the product affordable to more consumers within a given period of time. Based on theories of intertemporal price discrimination and learning-by-doing, the association between the speed of adoption and the speed of price decline was explained. Faster price declines are attributed to several product characteristics as well as changes in income distribution. Above all, the introduction of consumer electronic products in more recent years can be regarded as the most important factor in accelerating price declines. Consumer electronic products are technologically different from non-electronic goods, in that semiconductors are important components. As the price of semiconductors has dropped rapidly, the falling production costs can be rapidly incorporated to the price of consumer electronic goods. Furthermore, most of the recently introduced consumer electronic products have network externalities, and many products with network externalities require complementary products. A complementary product becomes more readily or cheaply available as more people have the main product. One major difference between previous studies and this study is that the former focuses only on the factors that operate directly on the speed of adoption, while this study incorporated factors that work through price changes as well as the factors that work directly on the speed of adoption.

목차

1. Introduction
2. Determinants of the Speed of Adoption
3. The Empirical Model
4. Empirical Results
5. Conclusions

키워드

해당간행물 수록 논문

참고문헌

교보eBook 첫 방문을 환영 합니다!

신규가입 혜택 지급이 완료 되었습니다.

바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!

교보e캐시 1,000원
TOP
인용하기
APA

윤충한(Choong Han Yoon),이지훈(Jee Hoon Lee). (2015).신제품의 확산 결정요인 : 연립방정식 접근법. 산업경영시스템학회지, 38 (3), 149-158

MLA

윤충한(Choong Han Yoon),이지훈(Jee Hoon Lee). "신제품의 확산 결정요인 : 연립방정식 접근법." 산업경영시스템학회지, 38.3(2015): 149-158

결제완료
e캐시 원 결제 계속 하시겠습니까?
교보 e캐시 간편 결제